Here’s a little question for you, dear reader, to close the week. We’re always evaluating our product packaging, both in terms of its effectiveness in helping prospective customers make a purchasing decision, and also in its impact on the environment.
At the moment, a new copy of Sibelius is packaged in a sturdy cardboard box, glossily printed with a beautiful design on the front, and text outlining the benefits of the product on the back. The box is large enough to contain not only the software disc itself, but also the Sibelius 6 Handbook and Sibelius 6 Reference book (in some versions).
This box looks good on the shelf in a shop, but it comes at a cost. A smaller box would be cheaper to produce and cheaper to ship around the world, and a less glossily printed box could use more recycled materials. With environmental responsibility something that we all value more and more highly, how much emphasis should we be placing on something that is opened once and then discarded? The box is not the product, after all.
So I’m curious about your experience of purchasing Sibelius and the part that the packaging played in your decision to buy. Did you see Sibelius in a shop, pick up the box and look at it, feeling its heft in your hands? If you did see Sibelius in a shop before you purchased the product, did the box play any part in your decision to buy? Can you remember anything that the box said on it? Please answer the question below, and feel free to leave a comment below to share your own experience. Thanks!